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How To Craft an Amazing Marketing Plan
June 22, 2021 @ 12:00 pm - 1:30 pm
About this event
Marketing is all about getting your customer to buy your product or service. A Marketing Plan will be an internal document that defines your customer journey and how your business solves their problems or fulfills their needs. In this workshop, Leslie Kulis of SCORE Columbus, will cover:
- Why marketing is crucial to success
- How to define business goals
- Identifying target audiences
- Tips on attracting target customers
- Identifying the problems companies solve for their customers
Each attendee will get a free interactive worksheet to build their marketing strategy!
Leslie is a SCORE Volunteer, Mentor and Vice Chair of the SCORE Columbus chapter. Before retiring, she was the Director of Sales Operations at Armstrong Flooring. Her expertise is in developing business plans, training, new product development process and sales. She received the Woman of Influence Award from Central Penn Business Journal due to the large number of people she mentored throughout her tenure at Armstrong.
The Women’s Business Centers of Ohio guide individuals at any stage of the business process. Through one-on-one counseling sessions with WBC staff and volunteers, you can get the direction and resources to meet your goals. Business advisers want to help you successfully start a business, or grow and expand your existing business — increasing revenue and creating jobs for the local economy.
The WBCs present training workshops regularly to provide access to small business knowledge at no charge. They are the Economic & Community Development Institute’s initiatives and are the only SBA-funded Women’s Business Centers in the state.