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Why Your Brand Matters (And How To Do It Right)

June 17 @ 12:00 pm - 1:00 pm

The characteristics of a brand, brand essentials and developing your brand strategy

About this event

This workshop will cover characteristics of a brand, brand essentials and developing your brand strategy. Attendees will receive a free brand assessment.

 

Overview

  • Introductions
  • Difference between marketing and branding
  • What is branding? (definition and history)
  • Why does every business need a brand?
  • Brand essentials (brand style guide, brand story, brand experience)
  • Where to start with building your brand (defining your market position and target audience)
  • Q&A
  • Free Brand Assessment

Rhonda is the Editorial Creative Director at Rhonda Crowder and Associates. RCA is a creative services agency with over 50 years of combined expertise in B2B and B2C content development for traditional and new media, publishing and corporate communications


		Why Your Brand Matters (And How To Do It Right) image

		Why Your Brand Matters (And How To Do It Right) image

Founded in 1967, the mission of Burton D. Morgan Foundation is to champion the entrepreneurial spirit. Morgan Foundation serves youth, collegiate and adult entrepreneurs by cultivating transformative opportunities and interlocking networks.

 

Learn more about Burton D. Morgan Foundation Grants, Programs and Events


		Why Your Brand Matters (And How To Do It Right) image

The Women’s Business Centers of Ohio guide individuals at any stage of the business process. Through one-on-one counseling sessions with WBC staff and volunteers, you can get the direction and resources to meet your goals. Business advisers want to help you successfully start a business, or grow and expand your existing business — increasing revenue and creating jobs for the local economy.

Become A Member Today!

The WBCs present training workshops regularly to provide access to small business knowledge at no charge. They are the Economic & Community Development Institute’s initiatives and are the only SBA-funded Women’s Business Centers in the state.